Trademark Law

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There are many different ways in which a business can create branding. By using a trademark, you can help brand recognition and protect your business’s identity. At Urias Law Offices in Scottsdale, Arizona, we provide clients with tailored intellectual property representation, including the handling of all trademark issues. We can explain the differences between a registered trademark (®), an unregistered trademark or a service mark, and help you decide upon the best possible strategy to protect your brand.

Firm founder Sharon Urias had years of experience handling trademark and other legal issues as a partner in the Los Angeles office of Thelen Reid Brown Raysman & Steiner. She is able to lead our firm in offering comprehensive representation in all trademark matters. Contact us today to learn more about the trademark and intellectual property services that we offer.

What Is a Trademark?

A trademark is the hallmark that a company uses to identify itself or the goods and services that it provides. It can be a slogan, word, phrase, symbol, logo, image, or any combination of these elements. Though trademark registration is not required, it may be beneficial to protect your rights and to ensure that your business is the one being identified by the trademark.

Trademark Creation and Licensing

Our law firm’s trademark practice includes counseling clients on choosing an identity that is strong, unique and protected by law. We have extensive experience dealing with the creation of trademarks, filing of applications in the United States Patent and Trademark Office (USPTO) and can help you understand how a trademark will represent your business in the public’s eye. We also prepare licensing agreements in order for other individuals and businesses to compensate you for the legal use of your trademark.

Trademark Litigation

When a trademark is used unlawfully, it is possible to seek damages from the individual or entity who is infringing upon the trademark. You may be entitled to monetary compensation if the trademark usage was beneficial to the persons using it without your permission. Our firm handles these types of trademark litigation matters, as well as defending clients from allegations of trademark infringement.

Contact a Scottsdale Trademark Attorney at Urias Law Offices

To schedule a consultation with an experienced Scottsdale trademark lawyer at our firm, contact our Arizona office today. We will aggressively litigate your case in court or the TTAB whenever necessary. Our firm philosophy, however, is that we must resolve every matter in the most expeditious and cost-effective manner for every one of our clients. We believe that it often is better for our clients to pursue resolution through mediation or arbitration, if possible, in order to avoid the time and expense of court. Regardless of our avenue of resolution, we choose the best solution based upon your goals, needs and legal issues.